The brief. Bausch + Lomb was launching a combo pack of Biotrue and ReNu contact lens solutions and wanted a booklet inside the box to guide users in caring for their lenses and to introduce the product range.
The challenge. Lens care instructions are practical, repetitive and easy to skip. The guide had to make correct handling feel clear and unintimidating, so users would open it and follow it, while still looking like a Bausch + Lomb product.
The approach. I built a calm visual system around the brand’s world: mint and teal tones, soft circles and a water-droplet texture that links the pages to the solutions inside the box. The content is organised so it can be scanned: numbered steps with close-up photography for inserting and removing lenses, a DO’s and DON’Ts spread, an icon sequence for hand washing and cleaning, and product pages that show the range without turning the booklet into an ad.
The outcome. Produced and shipped inside the Biotrue and ReNu combo pack, reaching users at the moment they opened the box.
